These trailers include adverts for products, new film releases and deals etc. A pretty good idea I must say considering when you're sat in the cinema hall at 8.30 because that's what time your movie's supposed to start your subject to these adverts being boomed at you from a gigantic screen and gigantic speakers whether or not you like it. There's no hiding from it...unless you hide in the toilets. So the messages are drilled into you regardless. Some people find this a real pleasure at the cinema, others not so much. I know people who deliberately don't go to their 7.30 showing until 7.45 to avoid these adverts. I personally don't mind, as long as I've got my bucket of popcorn...preferably sweet... and a bucket of juice (I say bucket of juice because paying that 'only 50p extra' give you a gigantic cup) I'm happy.
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